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Why video is a great opportunity in a digital transformation for life sciences companies

By February 25, 2019 No Comments

The question is why video is a great opportunity is a digital transformation for life sciences companies? In the current market a lot of  market dominance can be pinned on digital strategy. Video forms a reliable pillar on the foundation of new generation digital strategies.

Digital Transformation

As the world evolves into a digital ecosystem, many life sciences companies embarked on digital induction projects. The main reason for a digital setup in these companies was to engage HCPs in the best way.

While the the global B2C players had enormous capacity to create separate digital units, B2B companies chose to establish flexible digital teams that could operate across units in their companies, capably taking on any project with precise execution. This practice paved the way for video digital transformation.

In every sense, digital transformation presents a magnificent opportunity for consulting firms to grow as a business. As digitization rate increases rapidly so does the need for companies to restructure their business models. This restructuring makes customers choosy when selecting business partners.

While companies may enjoy merits from helping traditional businesses adjust to a digital one, they also face the challenge of digitizing their own operating model. Fortunately, making this transition for the customer and for themselves has never been easier than it was with the use of video.  Video marketing strategy and video marketing automation.

Video Marketing Strategy

This involves revamping the customers’s internal business model to accommodate implementation of video technology that goes beyond the norm. HCPs will be able to interact with sales reps/ medical managers via video as though they were both in the same place. Additional benefits from video strategy are premium access to every available expertise and perspective from the digital team or unit they are assigned.

Video Marketing Automation

This involves transforming  the digital system into an automatically controlled video marketing system. The advantage of implementing a video market strategy to the repertoire is that it improves its relationship with customers. The strategy could also lower project spending significantly and give the company more funds to hire and retain the best digital talents in the labour market.

Conclusion

The perks of video digital transformation are plenty, and even more so for life sciences companies, which enjoy diversification benefits in the market. Global B2B players have set the template for digitization (video in particular); all that remains is to follow their footsteps. The future fate of many life sciences companies could rest on their ability to digitally transform now.

Jochum Damstra

Jochum Damstra

Hi, I am Jochum and one of the founders of MakeSense Amsterdam. I help our customers realize creative content solutions, such as video content and interactive digital aides.