The world of medicine has developed a rapid change since the past millennium. Opening doors for more inventions, discoveries, sophistication and socializing.
Which begs the question, is the traditional way better? Or should the millennial doctors be given a chance to partake as full partners in the industry?
We are now in an era of medical discoveries with the knowledge and ability to revolutionize remedy for expensive and debilitating diseases.
In this article we will be discussing the changes in the society and the medical sector, and how important it could be to reach out to the millennial healthcare professionals to improve outcomes and help in building partnerships.
Life sciences companies have a choice to make; to either produce on a commodity-based level or to partner with physicians in taking treatments to the next level.
And in this generation of the socially conscious, there is only one choice to make to achieve a satisfying success.
The importance of millennial healthcare professionals
First of all, who are these millennials?
The millennials are known to be born between 1980 and 2000 with the majority of them being in their 30’s. They are generally known as the status quo challengers, seen to display astonishing characteristics such as multi-tasking and self-challenge.
We’ve experienced a stage of great transformation in healthcare with new technology, new sciences, innovative models for financing, and new patient empowerment. But the millennial professionals, in this case, are the heart of this transformation.
They possess and display a difference in behavior, attitude, and triggers which must be carefully understood by the life sciences companies to realize their full potential, having spent most of their adult lives in the ultra-connected world practicing advanced technology and having it at the tip of their fingers. They believe the web, social media, and mobility are just part of the whole process.
Characteristics of the millennials:
- Digital native
- Socially conscious
- Highly ambitious
The millennial healthcare professionals are more likely to contribute to the world of medicine today than the previous generation known as the X generation (born before the 1980s). An Ohio University College of Medicine (North East) study a personality traits performed on 809 graduates who graduated between 1989-1994 and 2001-2004 found specific differences between the millennials and generation X.
The millennials are:
- more intellectually skilled
- able to make use of artificial intelligence, technology, connected devices, and even smartphones to handle these immense challenges we are having health-wise.
The millennial professionals are found to be more,
- Able to accept and attempt to change
- Rule conscious
- Emotionally stable
- Reasonable and warm
Unlike the generation X.
Dr. Kevin Campbell (FACC, MD) noticed that social media was a powerful medium to communicate with patients, physicians, and scientists. A tool to enable them shares their knowledge, discoveries, and ideas.
Very soon, social media will be an avenue for the collection of data for effective treatments through post-approval human trials, according to Dr. Jack Kreindler from UCLH (London), because not only millennial healthcare professionals are new phenomenon, millennial patients are also entering the scene.
The millennials patients,
- Pay lots of attention to health issues and are considered knowledgeable in that area
- Do not automatically accept what the doctor says but has become a stronger proponent to his health and his family’s
- Believe the internet is a good source of information
The millennial healthcare professionals are being advised by healthcare, to widen their career structures. By letting them take some time out from clinical practice to seek other opportunities to improve health.
A clinician entrepreneur program has been set by NHS England, which is invented to let trainee doctors spend part of their times as entrepreneurs. An opportunity which allows them to broaden their skills in areas they haven’t done before.
Enabling them to spend some of their time in start-ups and working with transformative companies to bring more success to the medical table.
Furthermore, several millennial professionals have so far presented great ideas and discoveries from their entrepreneurial works. With the likes of Chris Seaton, a former Captain of the Royal medical corps, while studying for a Ph.D. created the Mersey burns app that automates the system of working out fluids levels for victims with burns. Previously calculated with a biro and paper, now one of the first medically monitored app in the United Kingdom.
What the millennials can offer in a few years
Estimates show that the healthcare costs in the United States continue to increase by 2% and 5.7%, for European markets this is above the general rate of inflation. But at the same time, the price of survival from diseases and increased lifespan has heightened also. Meaning we place healthcare systems at a higher cost than our lengthened lifetimes.
But through innovation, science, and technology, the millennial healthcare professionals will advance the way healthcare is delivered in all parts of the world.
They have experienced critical economic climates worldwide and have less trust in the traditional career path preferred by their parents’ generation.
They’re globally accepting and embracing the challenges to enable them to improve the healthcare system.
Having grown into the digital world with a better understanding of science and technology than their predecessors, they’re quite ecstatic about the challenges that could lie ahead.
These factors, plus the willingness to explore, share their knowledge, collaborate, and form a new partnership, will productively transform our industries and ensure great results for the life sciences industries.
Millennials strongly believe in collaboration and approaches that are team oriented, as it enables them widen their horizon.
At MakeSense we have a focus group of 35+ millennial healthcare professionals (medical students, interns, residents, fellow & attending) with whom we brainstorm, test and co-develop new products and services. In short innovation cycles they share their vision, ideas and feedback accelerating time to market.
Are you interested in innovating your organization using the unleashed power of millennials healthcare professionals?
Book a discovery call with us to discuss your opportunities & challenges.