PODCASTS

What are Podcasts?
A Podcast is a series of audio episodes focused on a topic.

Podcasts are becoming more and more popular nowadays.
Recently, the medical audio content significantly increased: most of the major medical journals now produce their own health podcasts.

Target

Podcasts are very interesting for busy healthcare professionals: they can listen to these audios series for 10 minutes on the way to work instead of taking the time during the working day to sit down and read a long article.

Benefits

There are several benefits that podcasts can bring to the HCPs: updates within the healthcare field, preparation to have a difficult patient conversation, advice to have better empathy for the patient or a new perspective on a topic.

For the patients, podcasts can be an additional source of information regarding their health conditions and can enable a better communication with their doctor.