Pharma Innovation Sprints

Objective for a major pharma company how to create valuable engagement with young HCPs?

4 Steps:
Sprint
Positioning
Validation
Build & Launch

Sprint 

Get a clear view of the problem
Sketch solutions separately
Choose and develop the best
Build your prototypetest with customers

Positioning

Run a deep-dive research in the industry and comparable industries
Fine-tuning of the solution direction based on validated customer problems
Development of concept in terms of content, target audiences, technologies, business models, competition, brand positioning & storytelling

Validation

Validate the solution through multiple experiments with real customers and online & offline campaigns.

Build & Launch

Build a first minimal version of the product
Generation of the traction and growth of the customer base

Operating Principles
    Luxury content service with easy on demand content
    Modern and work efficient
    Valuable content (no promotion)
    The best content experience possible
Thought Leadership

International, leading experts make their podcast top curated lists.

Thought leader effect.

Easy Digestible

8-12 minutes per podcast so HCPs can listen to bite-sizes content

whilst driving in their car, going to the gym, cooking dinner etc

Releases

Consider the timing of podcast releases around key events

(congresses, REMs), publications, update of GOLD recommendations

 

Artie Debidien - Directeur NIBC IT

“MakeSense hielp ons geweldig om een sterke doelgerichte campagne neer te zetten op een compleet vernieuwende manier. We zijn als IT afdeling niet alleen innovatief maar kunnen toekomstige werknemers laten zien wat het betekent om echt impact te maken bij onze bank.”

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