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How to overcome compliance issues when it comes to digital patient communication

By April 20, 2019 No Comments

Patient communicationDigital Patient communication enables timely access for patient to the right clinician at the time when it can make a difference to how they manage their health condition. Timely clinical communication and digital marketing connects the right people, at appropriate times and in appropriate depth, to enable effective condition management.

 The digital patient communication takes place in the clinics where mostly timely clinical communication, something clinicians and patients found difficult to achieve before the introduction of mobile phone technology.

The term “digital health” or “digital patient communication” refers to technologies that can receive and transmit electronic data that can be used, directly or indirectly, to monitor or enhance health or coordinate healthcare services. Digital patient communication” includes a wide range of different technologies that can be used in healthcare including categories such as mobile health, health information technology, wearable devices, telehealth and telemedicine, and personalized medicine.

Overcoming the compliance issues
Digitization of healthcare is something we believe in. What’s more, we are certain it can be secure and compliant.  The key to helping patients adhere to treatment plans is to make it easy for them to do so. Exploring and understanding which tools patients use in everyday life, like smartphones, tablets, and wearable devices, can lend a hand in increasing patient engagement.

Legislation and regulations in the healthcare sector will become more complex in the coming years. Consequently, healthcare organizations and pharmaceutical industries need to have more controls in place in order to comply with the regulatory framework requirements. Digital compliance lowers the workload and reduce the cost of compliance.

Improving Digital Marketing
Digital marketing sometimes leads to misguidance and misleading of the information so clear cut information must be shared to overcome the patient compliance. The aim must be there to distribute a right medical advice via digital marketing.

Smartphone apps
Safety in health care is one of our top priorities especially when digital applications are increasingly used as part of a treatment. With Assuring Medical Apps your app complies with the relevant security, privacy and CE requirements.

Smartphone apps provide a way for patients to consolidate pertinent health information and to manage their health. Because many patients carry their smartphones with them, they can easily access the information. App is user-friendly and App is constantly monitored for unplanned changes and vulnerabilities.

E-mail and text notifications
E-mail and text notifications are also terrific tools to increase patient engagement, serving as reminders for appointments and communicating with doctors, Texting is more reliable for urgent communications, since e-mails can get buried in an inbox or get lost in a spam folder. Text messaging is popular with patients, as it’s very easy for them to quickly notice and read.

Patient portals
Patient portals engage patients and increase record portability. They allow patients to see health information in a streamlined fashion, through a secure website. This can include a patient’s medication profile, and even allow patients to request medication refills and communicate with their healthcare team. The technology allows for the simple, quick and trackable exchange of medical data with high security and privacy requirements. Reminder systems can be set up through e-mail and text to help patients improve adherence.

Smart pills
Digital Technology can improve medication adherence. Smart pills equipped with sensors and cameras are in the early use stages to help with diagnostics and administer medications. Ingestible sensors and electronic pill bottles or boxes can record when patients ingest a medication or open a medication container and remotely monitor their adherence with more granularity.

Educational Programs
Patients receive emails/ digital marketing adds to educate the patients on the disease, and why it’s necessary to take the therapy more affective.

Robotic Process Automation
Robotic Process Automation (RPA) is a solution for the automation of simple repetitive administrative procedures, considerably reducing the administrative burden and ultimately improve the patient compliance.

Need help with overcoming your compliance issues in regard to digital patient communication?

Amar Thomas

Amar Thomas

Hi, I am Amar and one of the founders of MakeSense Amsterdam. I help our customers with Digital marketing & Growth strategies. Let's discuss your opportunities & challenges. Book a call with me here:book a call