https://www.youtube.com/watch?v=4m9IQSpCNr0
Digital transformation

Context: a major top 10 Pharma company, needed a digital approach to connect with HCPs in a new modern way

Objective: From sales to partnership with HCPs

Process with 9 steps

1

Strategy:

develop together with the customer a strategy focused on the biggest challenge of the team:

get more digital touchpoints with HCP’s

2

Validate the customer journey: where are they?

Are they on the dedicated Pharma platform? Which touchpoints to they touch?

3

Optimize the pathways of the journey of the targeted physician

4

Develop dedicated content for the targeted HCP

5

Validate the content together with the HCPs and sales reps

6

Develop a closed loop marketing approach for sales and marketing

in the CRM system

7

Train sales representatives to get information from the HCP:

how to create a partnership

8

Develop a closed loop marketing approach for sales and marketing

in the CRM system

9

Challenge the journey with a growth marketing approach

where we find new smart ways to connect more effective with the target audience

Results

Teams digital ready

45
more feedback from target group
100
more digital

Sales and Marketing working

together in creating

new validated content

Hello. are you ready to finally make the change?