June 3, 2019
Recording a testimonial video with your customer: 4 tips to prepare
Suppose one of your customers tells you why they are so eager to work with you, don't you want to let the whole world know?…
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May 28, 2019
[VIDEO] Our video strategist Salma explains why almost all companies are communicating with video nowadays
----- TRANSCRIPT NL ----- Hey, mijn is Salma en ik ben video specialist bij MakeSense. Tegenwoordig zijn bijna alle bedrijven aan het communiceren met video. Maar,…
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April 20, 2019
How to overcome compliance issues when it comes to digital patient communication
Digital Patient communication enables timely access for patient to the right clinician at the time when it can make a difference to how they manage…
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April 15, 2019
Millennials. We’ve all heard the jokes about them.
Shouting things are ‘on fleek’ and ‘fire’, their need for instant gratification, and endless Instagram posts, they surely receive lots of bad press. But whether…
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April 12, 2019
Stop selling, start inspiring your customers
You don't shop anymore like you did five years ago, so why would you still sell the same way? Today's B2B buyers are more independent…
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March 22, 2019
Let’s face it. We’re all addicted to our phones.
However, Millennials might be more addicted than average. Surprised? 39% of Millennials interact with their smartphones more than anything and anyone else; including their significant…
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March 15, 2019
Why the use of video has a huge future for the pharmaceutical industry
As a marketer you can easily include video in all your marketing activities and these videos can have a huge impact on healthcare professionals, key opinion…
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March 7, 2019
You are asked for a customer case, what is the best preparation?
Video customer cases are without a doubt one of the best ways to connect people with a product or company in an authentic way. Imagine…
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March 4, 2019
Why 94% of senior-level executives believe delivering personalized content is critical for reaching customers
Personalization takes place between one or several providers of personalized offerings and one or several customers. For pharmaceutical marketers, understanding how and in what form is…
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February 25, 2019
Why video is a great opportunity in a digital transformation for life sciences companies
The question is why video is a great opportunity is a digital transformation for life sciences companies? In the current market a lot of market…
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